Welcome back to Engage Essentials Summary Saturday, where this week’s content takes a fresh look at the concept of influence—both in everyday life and through the rapidly evolving world of AI. This week’s videos will leave you reflecting on the true meaning of influence, how technology is reshaping the digital landscape, and what goes into creating the next generation of virtual influencers. Here’s a breakdown of what you can expect from our Start Fresh Sunday, Tech Tuesday, and Feature Friday videos!
In this week’s Start Fresh Sunday, we delve into the idea of everyday influence. Whether or not you have a large social media following, you are an influencer in your own right. We discuss the importance of recognizing the impact of our actions and words in our daily lives—whether you’re guiding a friend, supporting a family member, or leading by example at work. Influence isn’t just about online presence; it’s about how we interact with the people around us in meaningful, positive ways.
The video encourages us to embrace the ripple effect of small, everyday actions that make a significant difference in our communities and personal circles. Ready to explore how you can use your influence to inspire positive change? Stay tuned to learn how everyday moments can shape the world!
Link to video: Are You an Influencer?
On Tech Tuesday, we dive deep into the fascinating world of AI influencers. As brands look for more control and cost-effective ways to engage audiences, AI-driven digital personas like Lil Miquela and Shudu are becoming powerful tools in marketing campaigns. These fully digital characters are not just photorealistic but also interactive, thanks to advancements in CGI, natural language processing, and automation.
We explore why brands are turning to AI influencers, highlighting their efficiency, scalability, and global reach. We also discuss the debate surrounding their authenticity compared to human influencers and look at some of the big-name brands already leveraging these virtual personalities.
Curious about how AI influencers might change the future of marketing? Watch this week’s video to find out!
Link to video: The Rise of AI Influencers
In Feature Friday, we take a behind-the-scenes look at how AI influencers are brought to life. From CGI to motion capture, AI models like Lil Miquela and Shudu are created using tools like Blender, Autodesk Maya, and Adobe Character Animator. We discuss how these digital personas can be animated to move and interact just like human models.
We also touch on how advanced AI and machine learning are used to give virtual influencers a voice and a personality, making them more relatable and engaging. Whether you’re interested in the technology behind virtual influencers or thinking of creating your own, this video covers the must-know tools and tips.
Thinking of trying your hand at creating an AI influencer? Find out which tools can help you bring your vision to life!
Link to video: How to Make Your Own AI Influence
As always, this week’s content from Engage Essentials is designed to inspire and inform. Whether you’re embracing the influence you have in your personal life or exploring how technology is reshaping the digital world, there’s something here for everyone.
Don’t forget to check out the videos for a deeper dive into each topic, and stay engaged by subscribing for weekly insights on how to make every day count!
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